The head designer of BMW himself uses words like harmonious, elegant and stretched to describe the new BMW 7 Series design. They have come up with a lot of very interesting new details, but the first impression immediately is that this is a much wider, relaxed car. The presence comes across best from the front end of the car. There are only two lines, which draw the A-pillars all the way down to the kidney-shaped grill. These lines are said to be the most elegant and defining feature of the car, and it only accentuates the beautiful grill, which is also further forward and more vertical than any other BMW ever before.
Styling-wise, the new 7-Series follows the Chris Bangle law of revolution followed by evolution design life cycles. For the 7-Series, the previous E65 / E66 model marked a revolution in the 7-Series design, so this new F01 model must naturally be an evolution. The front end is quite clearly inspired by the BMW CS Concept, from the large nostrils to the headlamps which actually have a similiar internal configuration of individual lamps and “eyebrow” but differing slightly in shape.
The BMW 7 Series represents BMW's full-size flagship executive sedan. Typically, BMW introduces many of their innovations first in the 7 Series. For example, the somewhat controversial iDrive system debuted in the 7 Series. Additionally, the 7 Series Hydrogen, featuring one of the world's first hydrogen fueled combustion engines, is fueled by liquid hydrogen and emits only water vapor. Since the infrastructure for refueling a hydrogen internal combustion engine is not widely available, the V12 engine also runs on gasoline. Numerous engines power the 7 Series worldwide. BMW offers diesel, straight 6, V8 and V12 motors, as well as the Alpina tuned supercharged V8. It is also available in a bulletproof version.