In this edition of WebRideTV’s coverage of MPMC, we see Superchips presenting their outboard tuning devices. The Marketing Manager of Superchips, Brian Fletcher, discusses the difficulty of creating a do-it-all device that can change multiple calibration settings for multiple manufactures and models. The end user is the focus for Superchips and it shows in their diverse range of modifications available. Brian goes on to say that gasoline cars do not have great benefits from chip modification (15-40 horsepower), but he also says that diesel cars can actually benefit from a great deal of different modifications including a gas saving calibration, a massive horsepower and torque gain, towing calibrations, racing calibrations, E85 calibrations and many more other modifications.
Superchips is going to announce a number of new chip modifiers in the coming year, so keep your eye out. Every tuner should look into their products.
Superchips, Inc., located just outside of Orlando, Florida, is the leader in electronic tuning products for late model cars and light trucks. Founded in England in 1983, Superchips was one of the first companies to specialize in tuning vehicles with computer controlled fuel-injection systems. While Superchips originally focused on serving the British racing community with high-end tuning solutions, the Company eventually began to provide power to enthusiasts throughout the world. Now, Superchips sells thousands of hand-held tuners per year from its Sanford, FL headquarters, employs nearly 100 people and proudly manufactures every single product in the U.S.A. Today the Superchips Flashpaq is the world's best-selling performance programmer.
In January 2005, Superchips was acquired by MSD Performance. MSD Performance is comprised of MSD Ignition, Superchips, Edge Products and Racepak. MSD Performance companies are among the most recognized names in automotive performance. Their products are used in everything from NASCAR, NHRA and IHRA drag racing, SCORE off-road racing, World of Outlaw sprint cars, and a host of other motorsports. The combination of talented personnel at Superchips and the resources of MSD Performance ensure that exciting aftermarket products will launch from Superchips for many years to come.
